Android Becomes the Most Popular Mobile Platform in Australia

As Google’s Android was giving Apple iOS a run for its money around the world, Australia was one fort which Apple held strongly. Apple iPhone and iPads outnumbered the sale of Android powered devices in the land Down Under.

According to latest stats revealed by the Sydney Morning Herald the sale of Android-powered devices stood at 44% gaining a slight edge from Apple’s 43% sales in the last 12 weeks. Android has also broken the 10 million barriers in Australia according to the latest report. This has been quite a meteoric rise of Android which held only 6% of the market share in the year 2010.

Global Trends  

A lot of the credit is being given to the global market where Android has taken almost an unassailable lead over iOS with three fourth market share in the smartphone world. With the world going gaga over Android and the wide range of handsets and tables on offer the Australia customers are finally going with the stream.

Lack of Choice in Apple Stable  

One of the major reasons for Android’s growing popularity has been the wide range of smartphones and tablets that Android offers. Being an open source OS several leading manufacturers such as Samsung, HTC, LG and even Nokia have launched Android devices into the market. In comparison Apple has only iPhone 4S and iPhone 5 in its stable and it is no match when it comes to entry end smartphones which cost a fraction of iPhone’s price tag.

iPhone 5 Came Late  

Another reason that many believe led to the growth of Android was the delayed launch of iPhone 5 compared to Samsung Galaxy series of phones. Samsung has been the biggest beneficiary of the Android revolution and the Galaxy series phones are selling like hot cakes. The phones being priced considerably lesser to the iPhone and have attracted the customers in Australia. The delayed launch has also prompted some of the iPhone 3G users to join the Android tribe as they come out of their two year contracts.

Tablets Following Suit  

The trend isn’t restricted to the smartphones alone and even tablet sales are showing similar trends. Apple iPad might be one of the most advanced tablets in the world but Apple offers no further choice. It finds itself logged in an unfair battle where it has to compete with dozens of tablets from different manufacturers and in different price ranges.

It’s The App Age    

Irrespective of the stiff competition between them Android and iOS remain two of the most powerful mobile operating systems in the world. Every day hundreds of apps are launched on these platforms to promote businesses.  If you want to promote your business and increase sales in the e-age you need to get your business app developed for both these platforms. This will help you establish at one-to-one bond with your target audience and add to your sales and revenue. So what are you thinking of there are many mobile application development companies which develop robust apps at affordable prices.